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2 September 2024

Privacy Commissioner’s Office Offers Six Tips to Prevent Fraud - Deepfake Face Swapping Demo

Privacy Commissioner’s Office Offers Six Tips to Prevent Fraud - Deepfake Face Swapping Demo

During the first half of 2024, the PCPD received nearly 600 enquiries relating to fraudulent activities targeting the personal data of the enquirers, which represented an increase of nearly 90% when compared to 312 cases year-on-year. Scams include using instant messaging applications (Apps), on Social Media Platforms, scam videos using (AI), telephone ccams


6 essential tips to safeguard personal data privacy:

1. Be vigilant

2. Keep an eye on your accounts and transaction records

3. Password protection

4. Smart use of social media and instant messaging apps

5. Authenticate the identity of callers

6. Fraud prevention information


7 foundational principles of Privacy by Design for developing the ICT systems or applications - 

https://www.pcpd.org.hk/english/resources_centre/publications/files/Guide_to_DPbD4ICTSystems_May2019.pdf

1. Proactive and Preventive
2. Data Protection as the Default
3. End-to-end Security
4. Data Minimisation

5. User-centric
6. Transparency
7. Risk Minimisation

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