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Republished on February 8th with new analysis into Google’s tracking cookie replacement and implications for Chrome’s 3 billion users.
While there’s no agreed end-date to tracking cookies, Google has teased a one-click solution for users to stop being tracked. Think of this as its equivalent to App Tracking Transparency deployed by Apple. Google doesn’t need tracking cookies itself. It almost certainly knows who you are because you hold one of its accounts.
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